Kent Pinkerton asked:


Graphics are needed everywhere and are being created by millions of people all over the world. The real art is not just in creating graphics but arranging them in conjunction with other text and images to produce a coherent and interesting piece of work, according to the end goal. This is what is meant by graphic design. The process of graphic design enhances the look of a layout, is attractive to viewers, simplifies the message and helps communicate a message effectively. As simple it may seem, it is lot of hard work.

While creating a graphic design, designers plan and analyze factors such as audience, aim of the message, and medium (such as print, online, book or poster). Once basic requirements are sorted out, text and graphics are organized on selected formats and layouts. Fonts, color, size and arrangement of text and graphics are re-looked at and sent for proofreading. While doing any graphic designing, basic elements design like line, shape, texture, space, size, value, color, balance and rhythm are used. Graphic designs also need to respect the principles of design like balance, color, contrast, emphasis, movement, pattern, proportion, proximity, repetition, rhythm, texture, unity, and white space. All these concepts are not new and have been understood many years back. However, they can be applied in many ways to create unique graphic designs.

The discipline of graphic design has been existent since very long and is becoming more and more flexible with the advent of new software and printing technologies. There are many software packages like Macromedia, Adobe, Corel Draw, and Paint Shop that aid in high quality and complexity of graphic design. Even the most qualified and experienced graphic designers need to be well versed and expert in the use of graphic design software, as almost all graphic designing is now being done on computers. One can easily print out drafts and make modifications many times, unlike the hand created stuff.

The art of graphic design is in high demand these days as it can be applied anywhere like print, films, animations, and computers. To be a graphic designer, one needs to get specialized training. The key to a graphic design is that it communicates the message well while being aesthetically appreciated. A good graphic design can attract viewers and do wonders while a bad one can spoil even the most important message.

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